This document was last updated October 1, 2009

This Privacy Policy covers Decision Ready Data, Inc., its affiliates and subsidiaries and Decision Ready Data, divisions operating under different trade name including (collectively, "Decision Ready Data").

Decision Ready Data is committed to protecting the privacy of your personal information. This Privacy Policy explains how Decision Ready Data collects and utilizes your personal information when you use our products and services.

Decision Ready Data collects personal information to improve the manner by which we operate and offer our products and services, communicate with you about those products and services, and provide effective, timely customer support when needed. We will never rent or sell any of the personally-identifiable information we collect from you to third parties, and will not share your personally identifiable information with third parties without your consent, unless such sharing is necessary for the purposes set forth in this Privacy Policy.

You must open an account or complete an online registration with Decision Ready Data to purchase Decision Ready Data online products and services, including, among other things, free analysis reports. Information gathered during the registration or account creation process, or during access to particular products and services, may differ based on the nature of the product or service. Information that you provide when registering or creating an account, or accessing or using your account products or services associated with your account, may include: name and email address; billing information; information concerning service areas, products and content purchased, or accessed products or services such as zip code or postal code and country, the IP Internet (IP) address and URL of the Website that sent you to the Decision Ready Data registration page, demographic information provided by you (such as language, gender and age, and, if applicable, content preferences and personalization information); and whether you logged into or out of a Decision Ready Data service, or changed your password or billing information. As of the date of this privacy policy, Decision Ready Data does not intentionally collect personally identifiable information from children under the age of 18.

We will not sell, rent or otherwise distribute your personally identifiable information to third parties without your consent, except as set forth below.

Decision Ready Data understands that it is a privilege to have you as a customer and is committed to protecting your personal information. We use the following controls to protect your personal information:
  • Use of secure connections using SSL to safeguard information when transmitted from your Web browser to Decision Ready Data;
  • Use of security controls to restrict access to databases housing personally identifying information;
  • Use of encryption for sensitive personal information, such as credit card numbers and user names;
  • Restrict employee access to databases containing personal information and impose confidentiality requirements upon employees who do; and
  • Bind subcontractors with contractual, technical and organizational measures to protect your personal information.

Decision Ready Data uses your personal information to:
  • Deliver to you and bill you for Decision Ready Data products and services, and communicate with you concerning your account and customer service issues. This may include verifying authorization of credit card usage before any purchase of content or services provided on our website;
  • Verify access rights to content or other access-restricted services;
  • Improve our products and services by providing personalized content recommendations and/or advertisements, language and location customization, and/or personalized help and instructions;
  • Determine if you meet the minimum system requirements to use our products;
  • Track content accesses for the purpose of paying royalties, license and any other applicable fees to third party providers, such as data companies and other copyright holders and content distributors;
  • Ask you to participate in surveys about products, services, news and events;
  • Offer you product upgrades, content and services;
  • Provide you with content, services, instructions, and a more personalized experience based on personal information, such as your language preferences, zip/postal code, country locations, and any content or other preferences you provide;
  • Auto-update Decision Ready Data products;
  • Provide you with news, free newsletters, updates, targeted advertising, promotions, and special offers; and
  • Better understand how our products are used, including Web traffic patterns and what types of content are most popular with users of our products and services.

Decision Ready Data does not use your personal information for purposes incompatible with those listed above. Decision Ready Data does not sell, rent, or share your personal information to a third party unless you consent to provide such information to a third party partner or content service.

In some cases, access to certain products and services, such as content subscription products or products distributed by third parties, may require the provision of personal information to a third party, such as a content provider or distributor. In such cases, this will be stated during the registration process, in the Website User Terms and Conditions, through the distribution process, or in a similar manner. The third party,s use of such information is governed by that party,s privacy policy, and Decision Ready Data, use is governed by this privacy policy. Please visit the privacy policy of the content partner to make sure you understand how they use the personal information you provide to them. If you do not wish for such a transfer to take place, you should not register for the applicable product or service. Additionally, Decision Ready Data may be required to provide specific access and usage information to certain content providers and rights holders as a condition of content licensing, royalties and/or other obligations. In such cases, Decision Ready Data may provide content usage, access, demographic and other information without your personally identifiable information (your name, billing information, email address) to the content provider.

Decision Ready Data may disclose relevant information about our customers to our contractors (e.g. a customer service contractor or a credit card clearing service) in order for them to provide specific services for Decision Ready Data, and to better serve our customers. Decision Ready Data, contractors are bound by strict contractual requirements to keep all personal information they process strictly confidential and to use such information solely on behalf of Decision Ready Data.

Also, Decision Ready Data may disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law; (b) comply with the order of a competent judicial authority in any jurisdiction; (c) comply with legal process served on Decision Ready Data; (d) protect and defend the rights or property of Decision Ready Data; or (e) act in urgent circumstances to protect the personal safety of users of Decision Ready Data products or the public at large.

Decision Ready Data websites, products and services contain links to other websites, products and services. Because Decision Ready Data does not manage such third party websites, products and services, they are not governed by this privacy policy. Decision Ready Data is not responsible for the privacy practices or the content of such Websites or products. Please visit the privacy policies of these third party sites in order to understand their privacy policies and data collection practices.

Obligatory or Optional Nature of the Requested Information
Some of the personal information collected by Decision Ready Data is necessary to provide you with the Decision Ready Data product or service you choose.

Registering for a product or service allows you to tell us how or whether you want Decision Ready Data to communicate with you. Generally, we send e-mails to you about our products, content and special offers. Separate Decision Ready Data products, services and lines of business may send separate newsletters and marketing emails. During registration, you may opt out of receiving Decision Ready Data marketing e-mails and/or newsletters for the relevant product or service. Additionally, your online Decision Ready Data account, accessed through the "My Account" link on, and through other links provided in emails and on Decision Ready Data Web pages, enables you to select whether you wish to receive newsletters, marketing and promotional emails, special offers and the like from various Decision Ready Data, business lines and/or partners. However, we may continue to send you e-mails about products or services you have previously purchased (such as an available upgrade that you are entitled to receive), your account status or other information concerning functions, features and status of your Decision Ready Data products and services, or to inform you about critical technical service issues relating to a Decision Ready Data product or service.

To access your account information and preferences, select the "Sign in" Button and then select "My Account" from the menu, Sign into your account and modify your information and preferences as needed.

You may also review and update your account on the web at When you access your account by logging in, you can update and/or make sure that your account information is accurate. You can also manage your preferences concerning receipt of newsletters and promotional emails.

If you have forgotten your password, select "forgot password" and an email will be sent to that email that is current in Decision Ready Data's database.


Use of Cookies
Like other major Websites, we use cookies to provide you with a tailored experience when visiting our Websites and using our products. We also use cookies to understand traffic patterns on Decision Ready Data Websites and to authorize access to certain premium or trial content and product features. We treat any personal information that may be contained in cookies with the same level of confidentiality as other information you provide to us.

Decision Ready Data does not require that you accept cookies, however, some functionality on our Websites, our product purchase check-out process, and products and services may be disabled if you decline to accept cookies. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.

We frequently revise this Privacy Policy to keep it up to date with Decision Ready Data products, services and Web pages. "Updated" may be used to alert users to recent changes and to the date of the last update. We also post FAQ,s from time to time on specific products.

We customarily release alpha and beta versions of our products, which are further refined before the release of the final "Gold" version. Because these products are still in a test phase, we may not always catch an unintended privacy issue, despite our efforts to do so. As such, we welcome feedback on any privacy concerns you may have, and on how to improve our products generally, in all stages of release. Decision Ready Data does not guarantee error-free performance under this privacy policy. We will use reasonable efforts to comply with this privacy policy and will take prompt corrective action when we learn of any failure to comply with our privacy policy. Decision Ready Data shall not be liable for any incidental, consequential or punitive damages relating to this Privacy Policy per our Website User and Terms and Conditions contained herein. This Privacy Policy, its Website User and Terms and Conditions shall be governed by the laws of the County of Orange, State of California in the United States.

Contact Email
For any questions regarding this Privacy Policy or any other contract, acknowledgment and acceptance herein, please email